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Published Tuesday, January 28, 20 | By PaulvHill

contributed by Ronna Fleischman Americans place a high rate of importance and relevance on commercial radio, despite the saturation of high-technology music and news sources. A national survey shows that 78% said radio is important in their everyday lives, and 91% said radio is important in American life in general. 74% reported listening to the radio for some portion of time every day, usually in their cars. Radio personalities tend to cultivate a strong presence and influence in their local markets. Americans gravitate to personalities that make them laugh, think, and convey trust. Many disc jockeys also have strong ties to community events and charitable causes. Most stations strive to balance music, news, weather and traffic information, although one can find single-format stations like all talk or all news radio. Read More 

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